Am back so soon after my recent entry, something that I am quite unaccustomed to in my soon-to-be fourteenth year of entertainment blogging. I was recently approached by a Mediacorp representative to help promote the following charity initiative. For the uninitiated, The Big Heart Design-A-Shoe competition is part of the SG Care national movement to promote volunteerism and civic culture. It was launched back in November 2016 by the Ministry of Culture, Community and Youth (MCCY). Mediacorp being a strong partner for the cause, roped in seventeen artistes and personalities from different backgrounds to design their very own pair of shoes, sponsored by international brand Timberland, which are currently up for bidding. All proceeds from the bidding of the shoes will go to the Community Chest and are now currently on display at Raffles City Atrium from 15th-28th January 2018.
Amongst those from our very own Malay community, we have RIA 89.7FM deejays KC and Dzar Ismail, singer Aisyah Aziz and also Natasha Faisal from 987FM. In-depth details of their respective designs as well as the different thought processes that they put into them are shared via the following link (please click on the link). I was initially asked to help promote specifically KC, Dzar and Aisyah, but I felt it won’t do me much harm helping Natasha as well, as personally my family regards her like a little sister already. Even before I was approached to help promote their designs, I had heard how some of them had painstakingly stayed up all night to do them. In the case of KC, he had to make changes to his originally planned design, as the paint dried up too quickly before he could even add on additional touches to it.
Looking at all their designs, I didn’t expect all four of them to really have that inner artistic talent in them. I personally do not have any personal favourites amongst them as each had their own reasonings behind their respective designs. You should definitely see what they had come up with and if you like and would like to own these shoes, just do your part in bidding for them for a good cause!!! Details are provided in the link provided and bidding for each shoe starts at S$299!!!
